Insights

You want Eros? Then Perform

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Versione italiana. Last night I finished reading The Metamorphoses by Apuleius, and I can assure you that Psyche wasn’t lying on a therapist’s couch. She was performing. When we hear her name, we immediately think of feelings, love, trauma, tears… almost as if they were all signs of weakness. But no. Psyche worked incredibly hard to put […]

Insights

What Sport taught me about Psychology

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When I started coaching, I naturally thought that improving performance meant improving training. It made sense to me. If an athlete needed to become faster, stronger or technically more efficient, my job was to understand what was limiting them and build the right training process around it. The better the programme, the better the athlete […]

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